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Yoichi Koyama, Koyama Manju

Top page » Yoichi Koyama, Koyama Manju

みんなの笑顔がみたい。ただそれだけ

■ Yoichi Koyama, from Koyama Manju in Ōme, Tokyo

He makes saka-manju, 'Ibara Mochi' and New Year's noshi mochi.
Koyama offers 50% discount on all products on the 15th of every month, which is pension payday.

Seven years ago, I ate Koyama's saka manjū for the first time. It had been a while since my relative had visited Ōme, and before she came, she called me and asked, "Can you get 30 saka manjū from Koyama? "
I handed them to her when she stopped by my house. She smiled and said, 'Every time I come to Ōme, I buy 30 of them. I put them in the freezer at home so that I can steam them whenever I want to eat them. They use 100% Japanese grown ingredients which complements the delicious flavor.'

I didn't understand why she was looking forward to getting 30 saka manjū after coming all the way to Ōme. Years have passed and I now know the reason why everyone buys saka manjū from Koyama.
The store's owner, Yoichi Koyama, is simply happy to satisfy his customers. 'If my manjū could be a source of smile for people, I would like to keep making it to spread the happiness throughout the town'. His personality is fully expressed through his products. When people put their hearts into cooking, you can almost taste in the food.

It's important to be grateful for a life filled with many friends and learn how to love everything around you. Something that money cannot buy. With this in mind, I can fully enjoy my job.

A man from an old, tiny manju store also tackles a variety of social issues, such as support for people with disabilities, children's institution, those who are bullied, recluses, the unemployed, and reconstruction from the Great East Japan Earthquake.

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